Samsung focusing on software upgrades for Galaxy S4

On paper S4 indeed have a hardware bump as they upgrade from S3. But these are only minor hardware upgrades where average users cant really feel the difference in terms of speed and performance. This is because most high end phones have hardware performance that is superior over the software capabilities.  The average consumer might not even know that it has 2GB of RAM.  Even Samsung don’t brag on the improved hardware as they already know its the best in the market. In thier launch event, Samsung only mention about the S4 specs only on 1 final slide, after their credits (as shown below).
Screen Shot 2013-03-24 at 11.23.07 PM

Having said this, Samsung focus might not be at the hardware this time. They learnt that the previous S3 consumers are inclined towards their product due to innovative software enhancement.. By inferring from the launch event, its easy to spot that they are adding value towards their software. Samsung spend the entire launch presentation elaborating on the new innovative software features.

Here are some of the awesome software features that S4 have a lead as compared to any other phones.
1) Smart pause – Pause video when users look away
Screen Shot 2013-03-24 at 11.09.24 PM

2) Air View – Control device without touching it (good for those who have long nails)
Screen Shot 2013-03-24 at 11.10.13 PM

3) Watch On – Use IR blaster for any TV. Yes, any TV with the IR receiver. (even the ancient CRT ones)
Screen Shot 2013-03-24 at 11.10.32 PM

4) Optical Reader – scanning business card info
Screen Shot 2013-03-24 at 11.10.47 PM

5) Group Play – Share Music and play games on multiple devices
Screen Shot 2013-03-24 at 11.11.03 PM

6) Dual Shot – Use and record front facing and back facing camera at the same time.
Screen Shot 2013-03-24 at 11.12.01 PM

7) Chat On – Samsung’s version of Facetime

8) Tilt Scroll – Using gyroscope for scrolling though webpages instead of touch scroll.

9) S Translator – Enhanced Google translator

10) S Health –  Monitor physical health and reach goals
Screen Shot 2013-03-24 at 11.13.00 PM

It seems that Samsung is successful in pulling off its “S” Branding, without even mentioning Android. Do you think Samsung is pulling away from Android to develop its own branding?
Personally I feel that Galaxy S4 features is definitely making a move towards value adding via software since it already have superiority over hardware. What do you guy think? Do drop some comments below.

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